Committee on Veteran’s Affairs
Subcommittee on Benefits
Bob Crawford testimony
March 24, 2004
Good Morning Mr. Chairman and thank you for the invitation to appear
before your committee today. I am delighted to be here representing
Prudential Financial, which is headquartered in Newark, New Jersey.
Prudential is particularly honored to be asked to testify this morning
since over our 126 year history we have prided ourselves on being a
company which, to use a current term, has always been veteran friendly.
Indeed, veterans of wars ranging from World War I to today's Operation
Iraqi Freedom, as well as those who have served in times of peace, have
found Prudential to be rock solid in the career opportunities provided
to veterans and our support for issues important to them.
Today, key Prudential leaders including our Chairman and CEO, Corporate
Controller, Chief Auditor, the head of our Learning Organization and
many more senior staff members too numerous to name are veterans. Under
their active stewardship, Prudential remains strongly committed to
providing quality employment opportunities to the men and women who have
served in our country's armed forces. And it goes without saying that
over the years Prudential has greatly benefited from the contributions
of our employees who have military experience. Indeed, it is a fitting
testimony to the many extraordinary service men and women who have
worked at Prudential that we are here today to discuss ways in which to
keep the bond between the American veteran and corporate America strong
and robust.
As the executive responsible for company-wide staffing at Prudential, a
large part of my responsibility is to ensure outreach to a broad group
of candidates that reflect a range of skills, experiences and cultural
perspectives. This aligns with our goal of attracting a diverse
workforce that can generate innovative ideas and understand, serve and
connect with our customers around the world. Being viewed as an employer
of choice to such a workforce is a key focus of our corporate
recruitment efforts. America's veterans have been, and continue to be,
an extraordinary source of the diverse qualities and skills that
Prudential knows it needs to compete and prosper.
By way of illustration, at Prudential, we have a set of core
competencies against which our employees' performance is measured. These
include Strategic Leadership, Drive For Results, Partnering and Courage.
In evaluating candidates for jobs, we specifically look for evidence of
these qualities based on prior experience and the ability of candidates
to respond to probing interview questions with real life illustrations.
We can clearly see the synergies between the skills that veterans bring
to the table and these critical competencies, recognizing the emphasis
in today’s military on leadership at all levels, decision making,
problem solving, teamwork, resourcefulness, dependability and loyalty.
This makes veterans extremely attractive to us as employment candidates.
Historically, we have been successful recruiting military veterans; both
into our general workforce population and for specialized hiring
programs whether through firms specializing in military placement,
campus outreach, job fairs or word of mouth referral.
With the advent of the Internet, a key part of our current outreach
strategy is to post our open jobs on web sites including the Department
of Defense Job Search, USA Jobs and the Department of Veterans Affairs
Vocational Rehabilitation and Employment Services. We participate in
America’s job bank and list in ”The Corporate Gray.”
These recruiting efforts are complemented by a competitive benefits
package, supportive policies and work/life programs that are attractive
to veterans and their families. For military reservists we provide paid
annual training leave. We also have a long history of supporting
reservists called up to active duty with paid leave of absence and
benefits continuation – a tradition that continues today for employees
who are participating in current military operations around the world.
Our work/life programs provide a variety of supports including tools for
families dealing with the challenges of career change, relocation and,
in the case of reservists called to active duty, overseas deployments.
We also sponsor a number of activities targeted at reminding all of our
employees of the contributions of our service men and women around the
world. Past speakers at Prudential events have included Colonel Craig
Widen, who commands the 108th Air Refueling Wing of the New Jersey Air
National Guard, Captain Scott O'Grady the Air Force Pilot who was shot
down over Bosnia in 1995 and most recently Dr Irene Trowell-Harris,
director of the Department of Veterans Affairs, Center for Women
Veterans. They have shared their stories with Prudential employees and
in the process raised the level of appreciation not only for the
sacrifices made, but also the depth and richness those with military
experience have to offer.
I hope that this brief overview has given you a flavor for the
connection and support that Prudential has for veterans. When we think
of diversity in its broadest sense we believe that veterans should be
included in that net, recognizing that they are another historically
underrepresented pool of talent and brainpower.
It is against this backdrop that we are delighted and honored to be here
to lend our voice to the other enlightened companies on the very
important issue of transitioning veterans into the civilian workforce.
This is particularly critical at this time when we have so many men and
woman serving in the military who we expect will soon be moving into
civilian lives and careers. On behalf of our Chairman and CEO Art Ryan,
and the rest of the Prudential community we applaud your work in
connecting veterans with the business community and look forward to
lending our continued support to those efforts.
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